The AI cocktail: How Diageo mixes data governance and AI for its iconic brands

Strategy and Diageo session at Gartner Data and Analytics Orlando.

How does Diageo, a global leader with a portfolio spanning Johnnie Walker, Guinness, Don Julio, and Smirnoff, move from AI hype to enterprise-scale reality? Learn how a product‑driven approach keeps governance tight and value clear while managing the nuances of iconic global brands. You’ll walk away with a practical "AI Cocktail" recipe for balancing architectural rigor with the speed of innovation.

Download the presentation to learn more!