Featured Customer Story
Hachette Book Group: Transforming BI into a faster, more user‑friendly experience
Hachette Book Group (HBG) is the third-largest US general-interest book publisher, offering custom distribution, fulfillment, and sales services to a broad network of publishing partners.
HBG’s library includes authors who have received some of the world’s most prestigious honors, including the Pulitzer Prize, Nobel Peace Prize, and James Beard Award, among other major distinctions.
“Reinventing data consumption wasn't about changing our data warehouse. It was about how people were experiencing data.”
Jill Reschop
Executive Director of Business Intelligence & Data Innovation
Hachette Book Group

Discovering the missing piece for user-friendly BI reporting
Hachette had everything it needed to build a modern BI environment: a strong data foundation and a solid analytics stack. Yet, users struggled to validate the data, leading to low confidence in the insights used for strategic decisions.
For years, Hachette’s reporting centered around powerful but painfully slow grid reports. To get even a simple view, users had to manually select every metric, filter, and attribute from an extensive list of datasheets. Non-technical users found the process intimidating, while “superusers” were stretched thin maintaining and rebuilding reports across the organization.
Manual reconciliation added further complexity, and reporting workflows remained slow and fragmented. Hachette wasn’t just looking for a visual refresh. It was ready to simplify how users accessed and interacted with data across the business.
Rebuilding BI on a unified data foundation
Hachette re-designed its BI experience around a unified data foundation with Strategy. By incorporating Strategy's universal semantic layer, it unified data logic, standardized definitions, and made data more intuitive, visual, and accessible across the organization.
To extend this approach beyond dashboards, Hachette adopted Strategy's HyperIntelligence suite alongside the new data layer. This enabled the delivery of AI-powered, contextual pop-ups called HyperCards directly within the tools employees already use.
As a result, departments surfaced real-time intelligence inside web browsers, Outlook, BI tools, and other productivity applications:
- Business teams could hover over keywords like Account Number or SKU Number to instantly view product, sales, and inventory data, without opening a dashboard.
- Operational teams embedded HyperIntelligence into ERP systems to access credit status, account details, and balance information directly within their workflows.

“When brilliant UX meets BI, adoption follows.”
Jill Reschop
Executive Director of Business Intelligence & Data Innovation
Hachette Book Group

Bringing real‑time intelligence into daily workflows
The universal semantic layer established a single, consistent source of truth across the organization, while the HyperIntelligence suite made that data immediately accessible through AI-powered HyperCards.
Non-technical teams benefited from a more dynamic and user-friendly interface, while superusers leveraged the unified data foundation to create advanced drill-down analytics and explore data in greater detail.
Looking ahead, Hachette is building custom-branded applications with embedded drill-down capabilities. As part of this initiative, teams are integrating Strategy AI into the HyperIntelligence suite, enabling users to interact with data through contextual, AI-powered experiences within their existing workflows.
Hachette: From overwhelming grids to effortless insights
Better access to insights
Teams gained near-instant access to trusted data, replacing slow reporting workflows.
Average dashboard display times dropped to 10 seconds.
Connected workflows
HyperIntelligence surfaced real‑time insights directly inside Outlook and Teams.
Instead of switching applications or waiting for dashboards to load, users viewed data in seconds.
Self–service BI for everyone
More teams accessed a user-friendly, intuitive BI experience, reducing reliance on power users.
Non-technical users engaged directly with data through the new dashboard interface.
Faster decision making
HyperIntelligence supported real-time actions within existing workflows.
Operational and business teams made decisions more quickly with immediate, in-context access to data.
Publishing and media organizations rely on accurate, accessible data to support operations and decision-making. Strategy helps unify reporting environments, simplify access to data, and enable more effective analytics across the business.
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