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Health for all: Bayer’s journey to data-powered patient outcomes

As one of the world’s largest pharmaceutical and biotech companies, Bayer is redefining how data powers patient care.

With a mission rooted in improving everyday health, Bayer leverages analytics to enhance treatment decisions, streamline operations, and support healthier communities across the globe.

“During our digital transformation journey, we completely rebuilt our data analytics products on Strategy. The platform allows us to easily scale, provide mobile access offline, and enables us to deliver key insights across our entire field force—in the right place, at the right time.”

Matthew Ratnam
Director and Digital Lead of Data & Analytics

Elevating patient care with unified data strategy

To deliver tailored patient recommendations, Bayer’s field representatives needed access to consistent, governed, real-time insights. But unifying data spread across thousands of sources created a significant challenge—especially as patient needs evolved and providers had to adapt quickly.

The pharmaceutical leader set out to democratize data and enable faster, end-to-end access so its workforce could drive personalized, patient-focused outcomes at scale.

Bayer’s data transformation journey

Bayer used Strategy's Universal Semantic Layer to advance its digital transformation and centralize all data sources into a single, governed ecosystem. This unified definitions, aligned KPIs, and gave users access to consistent, reliable insights.

Bayer then migrated to the Strategy Cloud, accelerating data access for its field representatives. Using Strategy’s secure, scalable architecture, the team built a custom mobile app that provided real-time patient insights to the entire field workforce. Designated users could access patient data on tablets and deliver personalized care from anywhere, even offline.

“Data analytics helps us understand patients better—and Strategy plays a key role in helping us identify and understand healthcare insights.”

Sridutta Rao
Executive Director of Commercial Data Management

Improving patient outcomes with AI analytics

Bayer’s field representatives gained access to governed, real-time patient insights on the go. By tracking this data on mobile devices, they can deliver faster, more personalized care and improve patient quality of life.

By embracing the cloud, Bayer is now integrating Strategy’s generative AI into its mobile analytics experience. The company is also exploring how Strategy’s agentic bots can help users surface insights even faster through natural-language querying.

Powering real-time impact with Strategy

Field operations

uses mobile analytics and self-service dashboards to provide tailored patient outcomes.

Executives

leverage Strategy dashboards and brand scorecards to plan strategic action.

Analysts

trust the Universal Semantic Layer to ensure a governed, secure, and trustworthy data foundation.

Bayer in action: delivering mobile analytics at scale

Bayer Delivers Mobile Analytics at Scale & Pilots AI with Strategy Cloud.png

Discover how Bayer's commercial pharmaceutical team uses Strategy Cloud to deliver mobile analytics at scale to its field representatives.

Hear from data experts on why the pharmaceutical leader chose Strategy’s universal semantic layer—ensuring governance and eliminating downtime through a playbook-based approach. See how Bayer empowers teams with mobile analytics that help them make faster, smarter decisions in the field.

Life sciences teams need precise, reliable insights to advance patient care. See how Strategy empowers your organization with unified data, real-time intelligence, and AI-ready analytics.

Explore Strategy for life sciences

Explore more customer stories

Learn how Pfizer uses Strategy’s AI‑driven analytics to deliver secure, real-time insights to 15,000 frontline workers across 27 countries.

Discover how ObHG connects data sources to deliver faster patient insights for more than 1,900 physicians in 38 states.

Explore how MiMedx leverages Strategy’s universal semantic layer and AI-powered analytics to unify data, surface insights, and drive healthcare innovation.

Introducing Strategy Mosaic: The World’s First Universal Semantic Layer

See how Mosaic automates the data integration, wrangling, and preparation processes—delivering seamless data access and insights across your organization.

Discover Strategy Mosaic