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Strategy World 2026 Day 1 recap: The future of enterprise software in the AI era

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Beata Socha

February 24, 2026

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The future of enterprise analytics is bold. And it’s here. Day 1 of Strategy World 2026 kicked off in Las Vegas with an energy that matched the Nevada heat.  

Over 1,500 data leaders, technologists, Bitcoin champions, and Strategy customers gathered at the stunning Wynn Las Vegas to explore AI, corporate Bitcoin strategy, and Strategy’s newest offerings, which are reshaping what’s possible.

World 2026 is officially launched

With the official launch of World 2026, Strategy has set the stage for what promises to be the most transformative event yet. The four-day conference, running February 23-26, 2026, represents more than just a gathering—it’s a glimpse into the future of enterprise software and analytics in the AI era. 

"Strategy World is where vision meets execution. AI and Bitcoin are the defining forces of our era, and Strategy World 2026 is where the world’s most forward-thinking organizations come to understand both — and to take action. We’re proud to welcome our global community to Las Vegas for what will be an extraordinary four days.” 

— Phong Le, President & CEO, Strategy 

The excitement was palpable from the moment attendees stepped into the Wynn Las Vegas. This isn’t just about incremental improvements or minor updates. This is about fundamental shifts in how enterprises think about their technology investments, data strategies, and competitive advantages. 

Day 1: Foundation building and knowledge sharing

Monday was all about foundation building. The day kicked off with comprehensive educational courses and certifications, giving attendees hands-on opportunities to deepen their expertise with Strategy’s platform. From advanced analytics techniques to AI implementation strategies, the learning sessions were packed with practical insights that attendees could immediately apply in their organizations. 

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Partner Forum: Collaboration in action

The afternoon’s Partner Forum brought together Strategy’s extensive partner ecosystem to discuss collaboration opportunities, share success stories, and explore new ways to deliver value to joint customers. These strategic partnerships remain a cornerstone of Strategy’s approach to solving complex enterprise challenges.

Welcome reception: Building connections

The day concluded with the much-anticipated Welcome Reception, where customers, partners, and Strategy employees came together in a relaxed atmosphere. These networking moments often prove as valuable as the formal sessions, fostering the relationships that drive innovation and success in the months ahead.

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Looking ahead to day 2: Game-changing keynotes

While Day 1 focused on foundation building, Day 2 promises to be transformational with keynotes that will shape the conversation: 

  1. President & CEO Phong Le will share his bold vision for how enterprises will completely rethink their enterprise software investments in the AI era—a vision that spells the end of some technologies and the beginning of revolutionary new solutions. 
  2. EVP and CPO Saurabh Abhyankar will present Strategy's platform vision, demonstrating how enterprises can innovate without disruption, maintain independence from any single vendor, and preserve their corporate intelligence for generations. Expect major product innovation announcements across the Universal Semantic Layer, AI capabilities, and Business Intelligence. 
“Enterprises today are being forced to choose between innovation and stability — Strategy is proving you don’t have to. With the Universal Semantic Layer, AI, and true digital sovereignty, we’re giving organizations the freedom to move fast, stay in control, and build on their terms. Strategy World 2026 is where we show the world what that future looks like.” 

— Saurabh Abhyankar, EVP and Chief Product Officer, Strategy 

3. Chairman Michael Saylor will deliver his much-anticipated Bitcoin keynote, exploring how forward-thinking enterprises are incorporating Bitcoin strategy into their corporate treasury and long-term planning. 

The bold future starts now

Day 1 of Strategy World 2026 set the tone: This isn’t just about technology evolution, it’s about business revolution. As we head into Day 2, the energy is building toward what promises to be groundbreaking announcements that will reshape how enterprises approach analytics, AI, and corporate strategy.

Stay tuned for our Day 2 recap, where we’ll dive deep into the keynote revelations and product announcements that are set to define the next era of enterprise analytics.

The future is bold, and it’s happening right now in Las Vegas. 


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Photo of Beata Socha
Beata Socha

With over 15 years of experience as a tech journalist and content creator, Beata heads Content Marketing at MicroStrategy. An economics graduate, she specializes in finance and the impact of AI on business, bringing expert insights to the industry.


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