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Strategy Celebrates Excellence: Announcing Our 2026 Customer Award Winners
Every year, Strategy recognizes the organizations pushing the boundaries of what’s possible with data. With customers from across the globe who use our products as solutions for such a wide variety of industries, selecting winners is a challenge. In 2026, a few customers truly stood out. This year’s winners didn’t just optimize, they transformed. By leaning into AI and the semantic layer, they unlocked new levels of scale and efficiency:
- Mission-Critical stability for the U.S. housing market through trusted, large-scale data delivery
- 70% increase in analytics efficiency via autonomous AI agents
- Up to an 8.9% reduction in case resolution times across Aftersales support functions
We are proud to announce Freddie Mac, Lotte Department Store, and Porsche Cars North America as Strategy's 2026 Customer Award Winners.
The 2026 Honorees
Global Business Impact Award: Freddie Mac
Few organizations operate at the intersection of data and impact like Freddie Mac. Their implementation supports mission-critical programs that provide liquidity, stability, and affordability across the U.S. housing market—touching millions of American families.
What distinguishes Freddie Mac’s achievement is the scale of business intelligence analytics to support the housing industry. This isn't analytics for analytics' sake; it's data infrastructure that helps keep the American dream of homeownership within reach.
Innovation Award: Lotte Department Store
Innovation requires the courage to be first. Lotte Department Store demonstrated exactly that by becoming the first Strategy customer to deploy Agent 2.0 in a live, production environment.
By deploying retail-specific AI agents, Lotte achieved a 70% increase in analytics process efficiency. Lotte Department Store didn't wait for others to validate the path forward. They built it.
Customer Experience Award: Porsche Cars North America
With more Porsche vehicles on the road in the U.S. each year, parts demand continues to rise. Strategy supports this growth by giving teams clearer insight into performance, trends, and operational opportunities.
The transformation is measurable: Strategy's semantic layer and AI analytics delivered faster case resolution across all Aftersales support functions, reducing average working days by 7.3% for parts support tickets, 5.4% for warranty processing, and 8.9% for quality support responses to dealers year over year. By eliminating operational backlog and friction across support functions, Porsche teams can maintain the responsive, efficient service experiences that both dealers and customers expect from the brand at increasing scale.
Shape A Tradition of Recognizing Transformation
These three organizations join a distinguished group of past honorees, including Cisco, Diageo, and Emirates, who prove that strategic investment in analytics yields extraordinary returns.
To Freddie Mac, Lotte Department Store, and Porsche Cars North America: Congratulations. Your achievements inspire our entire community and remind us why this work matters.
Stay tuned for more coverage from this year's conference, including breakout session recordings and additional customer stories.
Juliana Schoettler
Juliana Schoettler is a Senior Product Marketing Manager at Strategy. Since 2019, she has worked in Support, Engineering, and Product, leading the AI Hub and AI adoption initiatives. With an enablement background, she focuses on practical, data-driven use of AI.
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