|
Retailers use Business Intelligence software to enter strategic new markets, anticipate changing customer demands, and optimize purchasing and product mixes in the global marketplace.
Seven of the top ten global Retailers and other leading companies in the Retail sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas:
Customer Analysis
» Analyze and compare the lifetime value of a customer by isolating and identifying the attributes (e.g., age, purchase frequency, location) that allow for a single, quantifiable metric for comparison
» Create customer satisfaction through high quality promotions targeted at the most profitable and most likely to be affected customer segments
Store Operations Analysis
» Compare sales history at the product and store level
across different time periods to rank and categorize
specific stores, sellers, or products to allow for best
future forecasting
» Analyze neighborhood characteristics and demographics
to optimize the product location, product mix, and
inventory levels in any specific store
Sales & Inventory Analysis
» Make better decisions as to what products to retire
and what products to retain in inventory through
analysis of merchandise information, including sales,
inventory gross margin, turn, and weeks of supply
» Perform seasonal analysis on products to highlight the
exceptions and time periods where raising inventory levels
is required or where markdowns should be applied
Promotion Analysis
» Identify the products and promotions most likely to
break the “purchasing threshold” for specific customers
or segments
» Analyze the effectiveness of specific promotions,
through direct comparison of sales and inventory numbers
across time periods
Supply Chain & Channel Analysis
» Analyze individual vendors based on performance of
specific brands and products to improve negotiation
stances with vendors on price and quality
» Optimize assortment and inventory by analyzing the
types of products most likely to be abandoned in
shopping baskets or carts
 Customer Quotes
"Lowe's is committed to information-driven decision making. We have used decision support and data warehousing for over 13 years and have invested heavily in improving our data warehouse and business intelligence programs. As a result of using the MicroStrategy platform, Lowe's is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers."
– Steve Stone, Senior Vice President and CIO, Lowe's Companies
"Our strategic alliance with MicroStrategy has brought us a considerable competitive advantage in the wholesale and retail business. The almost unlimited analysis options, from inventory analyses via sales figures, to optimising advertising campaigns, analysing cash receipts and tracking purchasing habits, help us to constantly optimise our business."
– Customer Centric Systems at Metro AG
|
FREE Evaluation Software
FREE Online Seminars
FREE Intro to BI Class
Subscribe to Newsletter
5 Styles of BI
By Industry
