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Manufacturers use Business Intelligence software to improve visibility and communication across their increasingly complex supply chains, while satisfying customer demands for new products and product enhancements.
Seven of the top ten global Manufacturers and other leading companies in the Manufacturing sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas:
Customer Analysis
» Create and analyze a single view of customer information,
allowing sales teams and other groups to collaborate
and coordinate customer interactions
» Deliver customer service analytics across the organization
to better trace which metrics and indicators drive
enhanced customer satisfaction
Operations & Financial Analysis
» Improve fulfillment by combining and monitoring
actual lead times to fulfill customer orders across sales
and distribution channels
» Better plan for the headcount requirements of new
contracts and service level agreements through analysis
of past service contracts and resolution issues
Sales & Marketing Analysis
» Improve “order promising” (i.e., when a customer is
promised delivery or issue resolution) through analysis of
historical statistics, expected lead time, and inventory levels
» Speed the time to deliver quotes and orders by enforcing
business rules and adding triggers to facilitate correctness
as well as up-sell and cross-sell opportunities
Product Analysis
» More quickly connect customer requirements to the
product development process, in order to be the first
to market with new and updated products
» Maintain and mine information on customer usage of
their product, including specific or unique applications,
in order to better develop new products
Supply Chain Analysis
» Track service frequency by region and location in order
to understand how often a product is re-stocked by
distributors, to better predict and prepare inventory
and production levels
» Benchmark distributors, regions, and individual
locations against each other in an attempt to foster
increased attention to goals and metrics, as well as
reward high performers and aid underachievers
» Provide detailed monitoring across the entire supply
chain, including detailed metrics such as “landed
at airport,” “shipped to location,” and “received in
distribution center” in order to stop delivery issues
at any point in the process
Customer Quotes
"We’re excited about the efficiencies we’re realizing by standardizing on MicroStrategy for enterprise
monitoring, reporting, and analysis. In particular, MicroStrategy Report Services is easy to use, feature-complete,
and very stable, allowing us to phase out other incumbent reporting products. The professional-looking
report presentation results in a standardized and user-friendly reporting environment that we are
very happy with" – Oakwood Homes
"The MicroStrategy platform allows us to focus our resources quickly
on those areas that result in profit and marketplace wins. Our system
will not only give us the ability to monitor our key brands very
closely at all levels of the organization, but in the near future
will also provide our suppliers and customers the ability to securely
track sales trends for their brands on a daily basis." – Michael Carlos, Chairman and co-CEO, National Distributing Company,
Inc.
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