Banking Solutions
MicroStrategy Solutions for Banking Briefing
Business Intelligence and Banking White Paper
Basel II BriefingBanks use Business Intelligence software to create better product offerings that relate directly to the purchasing trends of their customer base, while improving sales campaigns that target the highest profitability customers.
Seven of the top ten global commercial banks and other leading companies in the Banking sector rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas:
Customer Analysis
» Bring together information spread across disparate systems and data sources to view a complete picture of a customer’s profitability, credit risk, or sales opportunities, as opposed to seeing it only by individual product
» Identify and target “emerging affluent” households and target them with low or no cost products in the hope of maintaining the customer throughout more profitable times
Operations & Financial Analysis
» Assess the probability of operational losses by analyzing staffing levels, transaction volumes, complaint levels, refunds, and error corrections
» Organize and highlight the appropriate data required to quickly respond to regulators requirements for corporate governance reporting, management reporting, and financial statement disclosures
Sales & Marketing Analysis
» Identify cross-sell opportunities by identifying and quantifying shifts in customer behavior that indicate financial life events
» Analyze customer purchasing information to form distinct customer segments based around product type, revenue levels, or activity levels which can then be used in product development, targeted marketing, or promotional pricing
Promotion Analysis
» Couple demographic data and customer purchasing data to optimize the product mix advertised at specific branches and locations
» Predict the effect of changing a product or implementing a new promotion by performing “what if” analysis after quantifying, the profitability, or potential profitability of specific customer segments over a lifetime in particular product lines
Risk & Fraud Analysis
» Identify and assess the impact of losses resulting from internal risk exposure, such as people, systems, inadequate processes, or failed processes
» Properly identify customers as high risk through analysis of purchasing data and predictive modeling on the trends included therein
Customer Quotes
"With MicroStrategy, LG Card is making smarter business decisions aimed at increasing profitability. MicroStrategy technology helps to boost the efficiency and effectiveness of our sales force by providing insight into our sales processes and customer data. As a result, LG Card employees are able to leverage qualified customer data, enabling us to obtain higher sales growth and manage credit risk more effectively."
– Jung-Bin Shin, Asst. Manager, IT Development Team, ChoHung Bank
"After evaluating other BI solutions, the Banco de España selected MicroStrategy to meet our complex business requirements. The MicroStrategy platform's ease-of-use, unparalleled scalability, robust analytics and superior flexibility enable our employees to run sophisticated yet intuitive reports against large volumes of data." – Carlos Sainz, Head of the New Technologies Division, Banco de España