My Account | Contact Us   888.537.8135  

MicroStrategy Business Intelligence Software

Customer Analysis Module

Features & Benefits

Scorecards, dashboards, reports, and metrics in the Customer Analysis Module help your organization segment customers, monitor life time values, improve customer satisfaction, and drive profitability.

BUSINESS
Feature Function Benefit
Acquisition, Retention and Attrition Reports & Metrics Monitors trends in acquisition, retention, and attrition and identifies characteristics of defecting customers Increased customer loyalty and decreased customer defection
Customer Segmentation Reports & Metrics Identifies customer profiles across key attributes for customer segmentation and trend analysis Improved understanding of customer base for more effective touchpoints, improved products and services, and more opportunities for repeat business
Profitability and Cross Sell Analysis Reports & Metrics Provides insight into customer preferences, purchasing patterns, and product portfolios Increased profitability via identification of effective cross-sell strategies
Scorecards & Dashboards Delivers at-a-glance performance management information with ability to follow workflow paths, navigate to reports, view performance indicators, perform OLAP analysis, and drill to more detailed analyses Improved corporate performance management for specific domain or across the entire enterprise for all business users at any level in the organization
TECHNICAL
Feature Function Benefit
Application Documentation

Provides extensive references on:

  • Descriptions, usage scenarios, and screenshots for all reports and metrics
  • Descriptions and diagrams of the logical data model and physical schema tables and columns
  • Glossary of all terms
Implement, deploy, and customize in a dramatically quicker fashion using this comprehensive roadmap
Application Model
(Logical Schema)		 Provides conceptual model and corresponding metadata repository for:
  • Relationships between business dimensions and attributes organized into hierarchies
  • Facts or captured units of measurement and their time-based transformations
  • Production-ready reports and metrics grouped by functional areas
  • Meet reporting needs quickly and flexibly as requirements change -- without coding
  • Leverage logical model across multiple domains
  • Implement modularly with only those areas of analysis relevant to the organization
Data Warehouse Model (Physical Schema) Stores domain-specific data for implementation or reference.
  • Model is not hard-wired and therefore can be replaced with existing database investments
  • Entity-Relationship diagram fully explains the data warehouse structure
  • Use packaged physical schema or leverage existing investments in existing data warehouse, data mart, or multiple data sources
  • Run module directly against customer relationship management (CRM) systems.
MicroStrategy Platform Built on and fully integrated with the MicroStrategy platform
  • Development products included
  • Extend reporting, analysis, and monitoring to business users across the enterprise from any Web browser, email program, or from Microsoft® Excel, PowerPoint®, Word, and Outlook
  • Centralized administration, security, and maintenance across all MicroStrategy applications
  • Customize and extend business dimensions, reports, and metrics